ATREYU+ BASTION

An Advertising Agency on a mission to
Demystify Marketing and Advertising

Clear out the smoke. Pack up the mirrors.

Advertising isn’t sleight of hand. Business isn’t built on a bait and switch. Consumers are looking for your product or service today. Finding them starts with understanding them. Working with Atreyu+Bastion means you partnered with an advertising agency that delivers a unique understanding of your consumer.

Consumer Fluency

You know your business language.
Translating it into something your
client understands is where marketing and advertising become practical magic.

Guideposts

CPMs, CPPs, CTRs, Indices, and many other metrics seem like hocus pocus when misrepresented. Used properly, these metrics are valuable guideposts in evaluating efficiency.

Business Benchmarks

Growth and retention. Our strategy is influenced by these important business goals. Tangible achievement in these areas is what dictates our success. No more wondering if a campaign worked. The revenue tells the story.

Featured Services

Strategy
Media Planning
Media Buying
Public Relations
Digital Advertising
Social Media Management
Campaign Planning
Brand Development

We like to get our hands on everything.

That includes being a part of the process with existing partners. All of the elements of your marketing and advertising create your brand ecosystem. Each element thriving off of the other. All partners working in sync serve to enhance the consistency in all elements. Eliminating messaging silos is a contributor to demystifying marketing and advertising.

Atreyu+Bastion clients can count on comprehensive conversations about every stage of the purchase funnel regardless of where the project is produced.

Meet the person behind Atreyu+Bastion

Nice to meet you. I’m Erin. I appreciate you spending time on my advertising agency website.

I am a marketing and advertising superfan. My love for the industry has never waned for over 20 years. Every little detail fascinates me. Ironically, my interest in each aspect derailed the crafting of this glimpse into me and my approach to the business.

This situation is similar to what many clients experience when communicating the essence of what they do. I caught myself focusing too much on my perspective from the inside. Like my clients, I chose to seek out support from professionals with an external point of view. A view that highlights how my obsession with every nook and cranny impacts the growth of their business or organization.

In Erin’s capacity on the AAF Executive Board, she consistently reinforced the wisdom found in our data to lead decision making for club events and management. Using data and benchmarks allows us to bring innovation to our club with less risk. Our strategy meetings are more productive and decisive even when we are brainstorming about our next big opportunity.

Robin Wendt

AAF Madison Executive Director

I’ve had the pleasure of working with Erin for the past 8 years. She plays a vital role in helping our group become a successful nonprofit organization. She is easy and fun to work with. She helps us define the essential needs and goals so our organization makes the biggest impact. Her way of breaking down the plan is efficient and effective. Erin loves what she does and commits to the work needed. Her passion helps groups and businesses realize more success than they thought possible.

Kimberly Jensen

Stoughton High School Choir Booster President

I’m responsible for managing our company website. Northern Timber Company simultaneously demands the highest prices on walnut, white oak and other hardwoods while maintaining our commitment to local communities and environmentally healthy forests for future generations. While we can talk in great detail about the many nuances of our business, Erin helped us focus on the prime directive of our website which is land owner inquiries. We make it easy for people to contact us and they do.

Caleb J. Ulring

Northern Timber Company